The iPod touch and 'iPod' brand are officially dead

The iPod touch and ‘iPod’ brand are officially dead

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It’s the end of an era: Apple is officially discontinuing the iPod touch. The company says that the device will be available only “while supplies last.” This also means that the “iPod” brand is officially retired, as the iPod touch was the last iPod in Apple’s lineup.

The first iPod touch was introduced in 2007 and was an instant hit among buyers who wanted the iPhone form factor without the cellular functionality. The device saw regular updates for years, but as the iPhone become more widespread, Apple’s focus shifted.

The current seventh generation iPod touch was introduced in 2019. It’s powered by an A10 Fusion chip that first debuted in the iPhone 7. It features a 4-inch display and is available in an array of colors. This, however, will be the end of the iPod touch and the entire “iPod” brand.

In a press release, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, explained:

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

Read Apple’s full press release right here.

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